IKEA

Working alongside Phoenix Partnerships and FutureLets (Coventry University’s student accommodation provider) to bring together a joint project with Ikea; offering our students a competition to win a room’s worth of products from Ikea and encourage footfall into the store.

We teamed up with FutureLets to film in one of the Coventry University student halls of residence and utilised our combined database and social reach.

The video was a great success and resulted in increased footfall to Ikea during freshers.